Million Dollar Listing TV Reality Show is a great tool for recruiting a New Generation of Realtors.

 I began watching "Million Dollar Listing" this season.  

I learned that many viewers are between the ages of 21-30 years old. They love watching this show! Guess what? Many have approached me in recent weeks on "How to become a Million Dollar Listing Agent".

Although, my business model is geared towards the "Meat and Potatoes" of Real Estate, I am a great instructor of "Teaching New Agents" the "Black, White and Gray" of the business. 

Two years ago I found recruiting experienced agents can be counterproductive.Many Realtors have had their license for years,but never truly learned how to "Sell" Real Estate. Many want to over complicate the business. They don`t want to understand our business is a "people person business' it`s that simple.

You don`t have to be a Rocket Scientist to be a great Realtor.

Eventually, they move on to their umpteenth office and dream of one day becoming a Top Producer.For the most part it never quite happens.

I decided to look for young people with no "Real Estate Experience" offering our system of training.My motto is " If you have the heart and ambition, I`ll make you a Top Producer in less that six months."

We have 18 Realtors who are licensed with our office.The average age of our Realtors is between 24-35.

They came to our office with "NO EXPERIENCE" and followed our system which has worked for over 15 years.

Majority do extremely well in a bad market because they learned the "Tricks of the Trade."

There is a new generation of young people out there who have little or no direction. They have no goals, don`t know which way to go, and are still living at home, dreaming of moving out of the house.

I have found they are very eager to learn a profession and will work extremely hard if someone shows them the way!

Once you teach them the business they become terrific Realtors. They also have tons of friends who are approaching the age of purchasing a home for the very first time.

It takes a lot of work to motivate these people in the beginning but, now I use the Bravo TV show as proof positive it can happen to them.

I now tell potential recruits "If Chad, Josh and Madison can do it, so can you."

Reality and Perception... It`s that simple...